This popular outlet store, where shoppers find name-brand and designer shoes, accessories and apparel at 50 percent or more off the regular retail price, has made a move to Louisville.

For more than a decade, fans of Zappos’ 6 pm Outlet hopped in the car to make the drive down Interstate 65 to Shepherdsville, but no more.

Starting Friday at noon, Zappos’ redesigned and rebranded store, The Outlet Powered by Zappos, opens at 9101 Minors Lane.

“It’s a great little store,” said Justin Brown, senior director of operations at Zappos. “People are really into this place, and this new location is going to make it a lot more convenient for Louisville residents.”