Source: YouTube

Diddy opened up his wallet this weekend to bolster Black entrepreneurs and creatives while in the Atlanta area, and he did it with a 7-figure amount that’s sure to have a huge impact.

The media mogul was in town this weekend, first stopping off at an event called Invest Fest — hosted by the Earn Your Leisure network, which offers a platform to up-and-coming Black creators and venture capitalists.

While there, he made a big announcement, Diddy’s launching an investment fund with EYL brass to kick-start financial strategies immediately, which will undoubtedly help their growing user base and sprawling roster of talent.

He also stopped off at the Cricket MEAC-SWAC Challenge Kickoff in the ATL, and followed through on a pledge he made last year, donating a million bucks to Jackson State University Football, which will be doled out over the years in regular installments.